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	<title>Product Launch Manager Online &#187; product launches</title>
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		<title>The Power of Social Media in Product Launches</title>
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		<pubDate>Mon, 26 Jul 2010 07:55:28 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
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		<category><![CDATA[product launches]]></category>
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		<description><![CDATA[One of the ways we build a buzz during a product launch is to harness the power of Social Media. Social Media is huge and unlikely to go away in hurry but the size and diversity of the different Social Media channels means a careful strategy must be put in place if you want to be [...]]]></description>
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