The Power of Social Media in Product Launches
Posted in PLM Files on July 26th, 2010 by Yvonne_PLM – 2 Comments
One of the ways we build a buzz during a product launch is to harness the power of Social Media.
Social Media is huge and unlikely to go away in hurry but the size and diversity of the different Social Media channels means a careful strategy must be put in place if you want to be successful.
The following aspects of your strategy should be considered.
1. Social Media Channel
The right social media channel has to be selected to make sure it matches the target demographic associated with the launch or all your tweeting or friending will be in vain. You wouldn’t for example use faceboook for up-market luxury goods such as private jet charters as that demographic just does not spend time on that channel.
2. Social Media Branding
It is extremely important during a launch to ensure that the same branding is used across all channels that are used. Consistency in your branding provides clarity of your message, helps with familiarity and builds trust and rapport with your prospective buyer.
3. Social Media Follow Through
It is all very well starting a social media campaign to support your launch but it must be maintained to provide customer service which builds your longer term loyalty and credibility. You still need to prove that you are more than a one hit wonder to effectively build your business
Social Media if done correctly will provide significant traffic to your website during your launch and will continue increasing your revenues long after the launch cycle has been completed.
