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	<title>Product Launch Manager Online</title>
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	<link>http://productlaunchmanageronline.com/plmblog</link>
	<description>Blog - Profitable Internet Marketing, SEO &#38; Product Launches</description>
	<lastBuildDate>Mon, 26 Jul 2010 07:55:28 +0000</lastBuildDate>
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		<title>The Power of Social Media in Product Launches</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/the-power-of-social-media-in-product-launches/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/the-power-of-social-media-in-product-launches/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 07:55:28 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[product launches]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://productlaunchmanageronline.com/plmblog/?p=255</guid>
		<description><![CDATA[One of the ways we build a buzz during a product launch is to harness the power of Social Media. Social Media is huge and unlikely to go away in hurry but the size and diversity of the different Social Media channels means a careful strategy must be put in place if you want to be [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Effective Product Pricing</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/effective-product-pricing/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/effective-product-pricing/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:50:11 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://productlaunchmanageronline.com/plmblog/?p=250</guid>
		<description><![CDATA[Pricing is always tricky.  If you want sell something online, pricing could be the single most important decision you will take during your product launch.   Competition is fierce and with many alternatives on the internet, you need to be comparable with the competition.   But do you? Conventional wisdom usually mentions Cost Plus, Discounting (loss leaders and the like), Target [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Socialnomics Refresh Video</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/socialnomics-refresh-video/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/socialnomics-refresh-video/#comments</comments>
		<pubDate>Sun, 16 May 2010 09:54:14 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=240</guid>
		<description><![CDATA[If you haven&#8217;t considered social media as part of your integrated marketng strategy yet check this out!]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ideal Customer meets Real World</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/ideal-customer-meets-real-world/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/ideal-customer-meets-real-world/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 14:45:25 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Ideal Customer]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=225</guid>
		<description><![CDATA[My mate Jeffrey reckons that 9 times out of 10, people will shut down if you mention the “ideal client”.  And now that he has mentioned it, I look back on my experiences with tracking down the elusive “ideal client” and I know what he means. Your eyes glaze over and it becomes a purely clinical exercise. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Networking through LinkedIn</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/social-networking-through-linkedin/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/social-networking-through-linkedin/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 09:25:57 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=197</guid>
		<description><![CDATA[I recently participated in a discussion about whether LinkedIn was useful for getting business, meaning real hard sales. Here is what I said. for me it is very clear&#8230; 1. Start the conversation 2. Build the relationship 3. Make the sale. This is what we do when we are doing online product launches and integrated Internet [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Last Bastion &#8211; TV ads are now linked to the Internet</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/tv-ads-the-last-bastion/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/tv-ads-the-last-bastion/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 11:06:00 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=184</guid>
		<description><![CDATA[TV networks have now become intricately linked to the internet and this presents many opportunities for online businesses.  You can now create TV ads directly from your computer, upload them to major TV networks and book airtime, all from the comfort of your own home!  Find out how in this video. Tell us what you think [...]]]></description>
		<wfw:commentRss>http://productlaunchmanageronline.com/plmblog/plm-files/tv-ads-the-last-bastion/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Not Convinced About Social Media Yet?</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/not-convinced-about-social-media-yet/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/not-convinced-about-social-media-yet/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 11:48:01 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[socialnomics]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=176</guid>
		<description><![CDATA[Let us know whether this changes your mind about internet marketing!  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Close Enough to Use the Same Toothpick</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/close-enough-to-use-the-same-toothpick/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/close-enough-to-use-the-same-toothpick/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 11:52:15 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[intergrated marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=151</guid>
		<description><![CDATA[                                                                                                                                                                                                                                                                                                                                       Not a pretty thought is it?  But that is how closely integrated your marketing should be and for SMEs it all starts with keywords.   After countless conversations with entrepreneurs and business owners about their online presence, this is how I see it.    You can’t start off building a new brand online but don’t [...]]]></description>
		<wfw:commentRss>http://productlaunchmanageronline.com/plmblog/plm-files/close-enough-to-use-the-same-toothpick/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Product Launch Management</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/142/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/142/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 11:57:45 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[product launch management]]></category>
		<category><![CDATA[product launch manager]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=142</guid>
		<description><![CDATA[At last night&#8217;s talk about ethical banking, hosted by FastTrack: The Club for Entrepreneurs and Small Businesses , a woman whom I had just met was vigorously shaking her head saying “I still don’t GET what it is that you DO”.   It is a frequent issue for me when I am talking to people about my product launch management business [...]]]></description>
		<wfw:commentRss>http://productlaunchmanageronline.com/plmblog/plm-files/142/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Making a Buzz Creates Sales (or does it?)</title>
		<link>http://productlaunchmanageronline.com/plmblog/plm-files/making-a-buzz-creates-sales-or-does-it/</link>
		<comments>http://productlaunchmanageronline.com/plmblog/plm-files/making-a-buzz-creates-sales-or-does-it/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:29:03 +0000</pubDate>
		<dc:creator>Yvonne_PLM</dc:creator>
				<category><![CDATA[PLM Files]]></category>
		<category><![CDATA[online sales]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://productlaunchonline.org/plmblog/?p=126</guid>
		<description><![CDATA[Recently Darrell O&#8217;Dea, Chief Detonator at Explode Marketing , challenged us to create our own 5 word ePitch.  He needed examples to include in his latest e-book.  Darrell’s ePitch is, “we ghostwrite your e-book” and it is pretty effective in my view!  My own effort however, leaves a little to be desired “making a buzz creates [...]]]></description>
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		<slash:comments>4</slash:comments>
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